Ree Automotive

Ree Automotive

We are prioritizing customers who have significant market share in the US and that are pioneering the transition to electric vehicles as we believe these customers have the potential to order significant volumes of vehicles.

Daniel Barel
CEO and Co-Founder of Ree Automotive
Country
Israel
US Exchange
NASDAQ
Symbol
REE
SEC CIK
1843588
Number of Employees
291
Status
Chairman
Arik Shteinberg
CEO
Daniel Barel

Founded

Gilad Woolf
Daniel Barel
Ahishay Sardes
2011
Description
Founded in 2011 in Israel, REE Automotive operates out of Glil Yam, Israel, and has a manufacturing center in Coventry, UK. Previously known as SoftWheel, the company initially developed innovative wheelchair suspensions before transitioning to electric vehicle development. Central to REE's design is a flat, scalable, and modular platform, with the standout REEcorner technology that integrates primary vehicle components into the wheel arch. This architecture allows for diverse vehicle applications, cost benefits, and adherence to global safety standards. Partnering with notable Tier 1 automotive companies like Mitsubishi, Magna International, and KYB, REE is positioned as a significant contributor in the e-mobility industry.
Address
Status
Kibbutz Glil-Yam, Herzliya, 4690500, Israel​

Company History

  • Foundation

    SoftWheel is founded by Gilad Woolf. The company collaborates with Amihai Gros and Ahishai Sardes of Ziv Av Engineering to develop a wheelchair wheel with an embedded suspension system.

  • Leadership

    Daniel Barel becomes the CEO of SoftWheel.

  • Funding & Pivot

    SoftWheel secures $3 million in funding and begins targeting the electric bicycle market with its innovative in-wheel selective suspension system.